Apex Chemical Case

Study peak is a medium sized chemic manufacturer with $60 million in annual sales. It has developed deuce chemical compounds and due to limited resources, it is only competent to beget one of these crossways to trade. There is shortly a difference among heydays management regarding which product launch would be break in for the comp whatever. A-115 is a new electrolysis agent and its $10 million market place is stable. Its purpose is to precipitate a synergistic reaction in silver electrolysis and it performs better than any other product on the market. It is considered a technological breakthrough by apex and would be perceived as a winner by customers in the market. The only competitor currently in the market is Hamfield who boasts a 95% satisfaction direct with its product, a fact that was corroborate by extremums own research. Although summit has no mug recognition or presence in the electrolysis market, they cerebrate their choice product with depict customers. There is however, some reservations more or less vent head to head with a well-established company bid Hamfield whose brand recognition and high satisfaction rate may oer power Apexs superior product. B-227 is a charge plate oxidizer and its $40 million market is growing.

The market is comprised of two types of products; important -prednigones which account for 60% and stigones which account for 40% of the market. Apex is known in the oxidizer field but up until this point has only produced stigones where they have a superior product and dominate the share. Many customers are cur rently press on betas and the sales are cut! ting into Apexs stigones sales at a rate of 10% per year. B-227 would be Apexs first product in the beta segment which is very competitive. There are currently troika solid competitors in the market and six others selling trade expert based or off-brand betas. The oxidizer market accounts for 25% of Apexs total sales and it would prefer not to snitch out the market. Management believes that B-227...If you want to get a plentiful essay, lay it on our website: BestEssayCheap.com

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