Marketing Plan

- - Executive Summary         Only a block arrive at the Queens University campus, JJs Café represents a funds mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, control hours of operation and poor identity card selection. Thousands of students regress by a day and yet only 31% of those surveyed had ever been privileged the place.         Approaching JJs management revealed an unwillingness to co-operate with efforts to emend their current portion. With this in mind, the marketing plan before you seeks to get together maximal join on in revenues while guardianship the costs at an benignant level. Areas of improvement allow in shaver renovations inside to accommodate nimble take-out service, extended hours of operation to include breakfast items and late iniquity service, expansion of the current menu to offer more soma and an emphasis on the spirit aspect of the service. The various deci sions affect in making these changes were base on a series of surveys, experiments and observations, as well as data collected by the Mackenzie Management Group.         The proposal as it currently stands would require near $5 087 to get it started and the 2 year return would be $10 360.          Situation summary Internal Assessment         The internal analysis of J.J.s consisted of two relegates. due to the unwillingness of the current management of J.J.

s to cooperate in this study, we were futile to tout ensemble measure all internal data. Therefore, we consume to rely on primar y and secondary data. The first part includ! ed protective(predicate) observation of the business. We analyzed J.J.s observ able-bodied level of business, service and quality, through with(predicate) many personal visits to the premises. We were also able to assess the sensual attributes of the restaurant. We obtained a copy of J.J.s current menu (exhibit 1.4), and were able to localize possible problems with it. Unfortunately, we were not... If you want to get a complete essay, suppose it on our website: BestEssayCheap.com

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