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    Communication Strategy for Rural Markets: A Study on India| By Nihar Mohapatra Lecturer Tapas Ranjan Moharana Sr. Lecturer Dhananjay Beura Asst. Professor spherical Institute of Management Bhubaneswar  | INTRODUCTION The census of India defines unpolished as each habitation with a population slow-wittedness of slight than 400 per sq.km., where at least 75 per centime of manlike working population is engaged in gardening and where in that location exists no municipality or board. Of the nearly 6.4 lakh villages in India, except 20,000 villages have populations more than than 5,000.Leaving aside Hindustan Lever and ITC, just most companies in the FMCG sector would define agrarian as both place with a population up to 20,000.Similarly,durable and agri-input companies would consider whatsoever town with a population below 50,000 as rural. Companies aroma many ch every last(predicate)enges in tackling the rural markets, some of the more scathing being: understanding rural consumers, reaching products and service to remote rural locations and communicating with vastly heterogeneous rural audiences. Sadly, non many companies have invested sufficient effort and money in research and nor have they spent enough time in the field to understand rural consumers, their values, aspirations, needs and usages habits.

Marketing is only about getting to know your customer, but having largely ignored this carmine principle, most corporate in rural markets find that succeeder has eluded them. COMMUNICATION STRATEGY Advertising goes heap in overstep with economic growth. With econ omic liberalization and increasing rural pro! sperity, marketers be keen to inform villagers about the benefits of buying and consuming their products and services. prior(a) to the introduction of economic liberalization in 1990s, there was teeny incentive for marketers to advertise their products and services, as rural markets were predominantly a sellers market. The influence of the electronic media, in particular television, video and the Hindi film...If you want to get a full essay, order it on our website: BestEssayCheap.com

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