Brand Audit

Introduction This report aims to examine how the Disney cross off reaches their success in name of some main sources of their brand candor like brand aw arness, brand images, as well as brand elements. close people in the world quat once about Disney, it proves that Disney is so successful in creating nigh(a) brand equity. Disney creates their own alone(predicate) and distinctive images towards their consumers (Francoeur 2004, 4). Some empirical studies were explored in this report to trace some of information regarding the Disney brand. Here, will be examining the success of the astronomicalgest Disneyland, which is primed(p) in Orlando, Florida, join States of the States. associations priming At the stick in time, Disneyland has become a big name in the fun world. CNN reported that it shares were as superior as $45.80 before slip back to $45 even, up about 1.5% (CNN Money 2012). Walt Disney Company, broadly known as Disney is headquartered in California, Uni ted States. Briefly, the company was veritable by Walt and Roy Disney, it was founded in October 16, 1923 (About Disney 2012). At that time, Disney Company was referred to as Disney Brothers Studio. Walt Disney Company was firstly working on industry of animation, but now they also work on film production, television programs, as well as travel.

Disneyland is observe in some countries such(prenominal) as United States of America, Japan, Paris, and Hong Kong. One of the biggest Disneyland melodic theme parks is located in Orlando, Florida, United States of America. Consumer Profile Disneyland is intend for both female and male, the main(a) target market! of Disney tends to be multiplication Y, which are children of boomers amid the age of 9 to 27 years old. Since Disneyland sets kind of a high price for the tickets, so not whole levels of income dope afford it. Furthermore, for consumers who live in other countries beside United States of America will likely to spend more to buzz off Disneyland USA. Moreover, consumers are looking for the benefit...If you want to get a all-embracing essay, crop it on our website: BestEssayCheap.com

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