Outline

NATIONAL UNIVERSITY OF SINGAPORE School of short letter Department of merchandising MKT3416 business concern-to-Business Marketing Instructor:Associate professor Lau Geok Theng Office: BIZ1 Mochtar Riady construct 08-10 Tel: 6516-3179 Fax: 6779-5941 E-mail: geoktheng@nus.edu.sg academic session: Semesters II, 2011/2012 mannequin Objectives This curriculum seeks to acquaint participants with the basic concepts, tools and frameworks in telephone circuit-to- line of merchandise grocery storeing. Participants argon candid to the unique challenges in operating in the business market and provided with opportunities to carry out market analysis and to chip in merchandise decisions in the business merchandising context. This course go out be taught in an application-oriented fashion. The various business trade management concepts and principles impart be taught through brief lectures, manakin discussions, class exercises and videos. The participants wi ll learn how to make business market decisions, solve business marketing problems and develop business marketing plans through single(a) analysis, class discussion and group presentation of marketing cases as well as group involvement in a business marketing project. Required Text Lau Geok Theng, Business Marketing: An Asian Perspective, McGraw Hill, 2007. Reference Text Michael D. Hutt and Thomas W. Speh, Business Marketing Management, 9th Edition, Thomson Learning, 2007.

Course Outline | | | ! | |Session |Topic | assignment | | | | | |1 |Course Introduction. |Chapter 1...If you want to wash up a full essay, order it on our website: BestEssayCheap.com

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